Quali domande si pone una persona prima-durante-dopo la visita ad un museo? Le domande sono uguali per tutti oppure cambiano secondo le diverse tipologia di visitatori? Quali sono i punti critici per ogni staff museale?
A partire dal concetto di “buyer personas” il percorso porta alla costruzione di indicatori in grado di misurare e monitorare il processo di comunicazione.
La definizione della mappa del visitatore diventa così propedeutica alle attività di automatizzazione delle operazioni di ricerca, acquisizione e fidelizzazione di nuovi utenti.
Tipo di attività: Formazione per operatori, 6-10 ore
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